Saving Brands From AI Blandness

Most of my projects are the ones we don’t trust AI to write. All samples below are in that category.
Sometimes I’m called on to edit the weirdness out of generative AI content. I answer the call.

But I’m most proud of the stuff I wrote myself. So are my clients.

‘The Do Less Newsletter’

I was the product owner and writer of “The Do Less Newsletter,” a bi-weekly shortlist of tips and takes for overwhelmed managers. I created this channel to build a relevant audience for my company’s upcoming software products.

Lady Gaga with pink hair, talking to someone off screen, with text at the bottom of the image that reads "Thought provoking in nature"

Nurture Email Cadence

To people who signed up to view a research report on biased and poor-quality performance reviews

  • Get a free trial of Textio Lift—every manager can give great feedback

    Email 1

    Read

  • Learn to give equitable feedback—get certified at Textio U

    Email 2

    Read

  • Dos and don’ts of writing performance reviews with generative AI

    Email 3

    Read

‘AI Washing’ Series

I pitched and delivered an investigative series on deceptive AI marketing among HR tech vendors—a way of differentiating my company’s products.

Black background with magenta-to-fuchsia "wave" at the bottom with text overlaying that reads "AI Washing"
Workday logo over blue to magenta gradient background with black "wave" at the bottom

More Samples

  • Text that reads "AI to amplify and attract top" black on white background

    Product Page | Textio

    Textio Recruiting

    See
  • Pink graphic of hand with heart over it and a brain, with a plus sign in the middle

    Blog (ghostwritten) | Textio

    What It Takes To Develop AI Responsibly

    Read
  • light pink background with text overlaying that says "Show the best talent you're the best choice"

    Solution Page | Textio

    Textio for Talent Acquisition

    See
  • Graphic of various headshots of women

    SEO Blog | Textio

    Want To Hire More Women? Focus On Performance Feedback

    Read

  • Landing Page | Textio

    Inclusive Recruiting: Your Employer Brand Must-Dos

    See
  • screenshot of cross-sell lead nurture email drip

    Cross-sell Email Drip | Textio

    Bias in Your Workplace: The Mindset Shift You Need

    Read

  • Article (ghostwritten) | KrisCarr.com

    5 Natural Remedies to Ease Your PMS Symptoms

    Read
  • Text on orange background that reads "T-Mobile gives managers always-on coaching to provide better performance feedback and help every employee grow with Textio Lift." There is also the T-Mobile logo, and text under that reads "At a glance"

    Case Study | Textio

    T-Mobile Gives Managers Always-On Coaching to Provide Better Performance Feedback

    Read

  • Video Script | Textio

    Welcome to the Textio Inclusive Recruiting Course

    Watch

  • Guide | Qualtrics

    The Ultimate Employee Experience Reading List

    Read

  • Social Media Posts | Textio

    Announcement, Case Studies, Tweet Thread

    Read
  • screenshot of mid-sentence hashtag in LinkedIn post with Textio tooltip on hover that reads "Try moving hashtags to the end of your post. Readers are half as likely to find a message authentic with hashtags in the middle."

    UX Copy | Textio

    Hashtag Tooltip

    See

  • Ebook | Koru

    New Signals for Hiring in the Innovation Economy

    Read
  • Photo by charlesdeluvio on Unsplash

    Ebook | Ascendify

    How Enterprises are Adapting to the Gig Economy

    Read
  • Graphic with black background on left side with side face and icon of document and pencil, and green background on the right with a happy face and icon of computer screen with an arrow pointing up and to the right

    Blog | Textio

    Dos and Don’ts of Writing Performance Reviews With Generative AI

    Read

  • Article (ghostwritten) | MindBodyGreen

    A 1-Day Juice & Smoothie Reset

    Read

  • Article | Payscale

    Should You Put a Two-Year Limit on Employment?

    Read
  • Photo by @kimcarnyc on Unsplash

    Article (ghostwritten) | Well+Good

    Juicy Skin-Care Advice From Wellness Superstar Kris Carr

    Read

  • Article (ghostwritten) | Thrive Global

    Increasing Employee Retention is Great — But It Can Backfire if You’re Not Careful

    Read
  • Photo by Brooke Cagle on Unsplash

    Article (ghostwritten) | Entrepreneur

    6 Common Hiring Practices With Unintentional Bias

    Read
  • letters "W" and "Y" in black against white background, and text "WOO YOU" smaller, above the Y, also in black against white background

    Newsletter | Woo You

    Woo You Newsletter (personal project)

    Read

Key Results

  • 60% response rate on cold email campaign

  • 167% increase in average email open rate

  • 37% increase in customer touch points

  • 215% of webinar registration goals

  • 107% increase in organic search sessions in 10 days

  • 1st page of Google for top 3 keywords in 5 months

  • Articles on TechCrunch, Entrepreneur, Chicago Tribune, MindBodyGreen, Well+Good, Business Insider, and more

Looks good? Good!

Something else you’d like to see? Let me know.

cassie@cassieranae.com